Does Direct Mail Work?
When planning your marketing budget, remember that Direct Mail holds the number one spot as the most effective marketing tool available for return on investment (ROI).
Direct mail reduces new customer acquisition costs and it’s a great way to introduce your business to the community that otherwise may never have stepped foot through your door.
Direct Mail gives you the highest return on your investment compared to any other marketing method and it is easily tracked and you’re able to better target your audience.
What is EDDM®?
Introduced in 2011 by the U.S. Postal Service (USPS), EDDM® is a unique promotional mail marketing program that lets your business send advertising mail to your desired targets inexpensively —without the need to acquire a mailing permit or print the names and addresses on the pieces. It’s a game-changing, powerful way for small businesses to “go local” and reach every door of any neighborhood, every time.
How does EDDM® work?
The EDDM® service uses a simplified addressing format (for example, “Local Postal Customer”) that saves you the expense of purchasing or renting a mailing list. Simply identify the neighborhoods you want to reach and a USPS letter carrier will take your printed pieces to every home and/or business while delivering the daily mail.
Direct Mail is an Amazing Opportunity for Your Business!
Save money and time by sharing the expense with other non-competing advertisers through our co-op postcard mailers to local communities in your target area. It is a great opportunity that can’t be passed up!